My 10 book recommendations for Startup Founders

With a few bonus suggestions.

My list - recommended reading:

This is not a book review, just a quick suggested reading list. If you are following some of our other content, reading these books is the action that can help you shift your mindset, stand on the shoulders of giants, in no particular order:


  1. "The Lean Startup" by Eric Ries: This book provides a framework for developing and launching a new business, with a focus on testing and iterating on your ideas to find a successful product-market fit.
  2. "The 7 Habits of Highly Effective People" by Stephen R. Covey: This classic self-help book provides a framework for developing personal and professional effectiveness, with a focus on principles such as proactive behavior, goal-setting, and time management.
  3. "The E-Myth Revisited" by Michael E. Gerber: This book explores the common pitfalls of small business ownership and provides a framework for building a business that works for you, rather than against you.
  4. "The Millionaire Fastlane" by MJ DeMarco: This book provides a contrarian view of traditional wealth-building strategies, and offers a roadmap for creating financial independence through entrepreneurship and fastlane thinking.
  5. "Start with Why" by Simon Sinek: This book explores the concept of "why" - the purpose or belief that drives an individual or organization - and how it can be used to inspire and lead others.
  6. "The Art of Possibility" by Rosamund Stone Zander and Benjamin Zander: This book explores the concept of possibility thinking and how it can be used to break through limitations and achieve success.
  7. "The Innovator's Dilemma" by Clayton M. Christensen: This book examines the challenges faced by established companies when faced with disruptive innovation, and offers a framework for navigating and adapting to change.
  8. "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne is a book that explores the concept of creating new market spaces, or "blue oceans," rather than competing in crowded, existing markets, or "red oceans." The authors provide a framework for developing and executing on a blue ocean strategy, and offer examples of companies that have used this approach to achieve success. This book is an excellent resource for older entrepreneurs looking to find untapped opportunities and create new value for their customers.
  9. "The Outsiders" by William N. Thorndike: This book profiles eight successful CEOs and examines the characteristics and leadership styles that contributed to their success.
  10. "Thinking, Fast and Slow" by Daniel Kahneman: This book explores the psychological factors that influence decision-making, and offers insights into how we can make better choices and avoid common pitfalls.


These ten book recommendations for older entrepreneurs cover a range of topics including startup strategy, personal and professional effectiveness, business ownership, wealth-building, leadership, innovation, corporate success, and decision-making. Each book is like a treasure trove of insights and lessons waiting to be discovered by older entrepreneurs, offering them valuable guidance and support on their journey to success in their endeavors.

Bonus: 

"Awaken the Giant Within" by Tony Robbins: This book is a self-help classic that provides a framework for personal growth and development, with a focus on setting and achieving goals, improving relationships, and maximizing potential.


"The Power of Now" by Eckhart Tolle: This book explores the concept of mindfulness and how it can be used to find peace and happiness in the present moment.


"The Four Agreements" by Don Miguel Ruiz: This book provides a framework for personal transformation based on four agreements: be impeccable with your word, don't take anything personally, don't make assumptions, and always do your best.


These book recommendations for personal growth cover a range of topics including goal-setting, mindfulness, and personal transformation. Each book offers insights and practices that can help individuals grow and develop in meaningful ways. There are many more books you should read - if you are not sure where to start - read the Bible first. (Genesis, Proverbs and then Mathew).


David - Startmeupagain.com March 4, 2024
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